摘要 |
According to some embodiments of the present invention there is provided a method of selecting a landing page in response to a promotional content request. The method includes receiving a request for a promotional content, having a plurality of landing pages, from a client terminal of a user, obtaining impression data of the request, and providing a plurality of routing efficiency parameters of a routing scenario in each one or more of the landing pages is routed to in response to an impression scenario selected from a plurality of possible impression scenarios. This allows using the dataset to compare the impression data with the plurality of possible impression scenarios to select one of the landing pages, according to the routing efficiency parameters and to route the user to the selected landing page in response to the request. |