APPARATUS AND METHOD FOR MEASURING ADVERTISEMENT METRICS

摘要

PURPOSE: An apparatus and a method for measuring advertisement metrics are provided to include measurement criteria about an advertisement usage breakdown in advertisement contents and transmit the advertisement contents to an advertisement client, thereby obtaining desired advertisement measurement values by different methods. CONSTITUTION: An advertisement transceiver(400) receives an advertisement package including metrics measurement criteria from an advertisement package and stores it. The advertisement transceiver transfers advertisement contents within the advertisement package to an advertisement application. If metrics information is delivered from the advertisement application, a reporting unit(430) transfers the metrics information to the advertisement server.