| 摘要 |
A UCC(User Created Contents) providing server capable of utilizing popular UCC as an AD(ADvertisement) medium and a method thereof are provided to enable a UCC provider to receive rewards and enable an advertiser to use an AD expense efficiently by making the advertisers bid for the UCC to be selected as the popular UCC in advance. A database(20) stores UCCs(8) received from a plurality of UCC providers(6). A UCC providing server(10) includes a merger(30) for receiving an AD image(2) and a bid request including a bid option from a plurality of advertisers(4), and selecting the advertiser presenting the optimal bid option as a successful bidder for the UCC to be selected as the popular UCC in future. The merger selects the popular UCC among the UCCs stored in the database and merges the AD image of the successful bidder into the popular UCC. The bid option includes at least one a bid price, an AD period, and a CPC(Cost Per Click) or a CPP(Cost Per Play) of the merged UCC. |
