ELECTRONIC COMMERCIAL TRANSACTION METHOD BASED ON SUPPORT ON INDIVIDUAL GOODS

摘要

An EC method based on sponsorship for individual goods is provided to sell the goods at a discounted price according to sponsorship by receiving the sponsorship for the individual goods from a plurality of advertisers or sponsors, and display image or goods AD of the sponsor when information for the individual goods is provided. Sponsorship and AD information is received from the sponsors sponsoring the individual goods sold in a website(S350). If a buyer selects the individual goods, the discounted price of the selected goods and display priority of the AD information are determined based on the sponsorship information(S370). The AD information is displayed based on the determined display priority and the individual goods are sold at the determined discounted price(S390). The sponsorship information includes a sponsored amount, period, or quantity, or combination of the same.