| 摘要 |
A Consumer Research Survey Management Apparatus comprising: a Survey Management Console interfaced with a Survey Participant Response Machine through which results of survey participation are collected and processed, and a method for holding surveys using the Consumer Research Survey Management Apparatus. The method comprises the steps of authoring a survey (Step I); determining whether the target population is ad-hoc or a set target (Step II); setting the survey schedule (Step III); activating the survey (Step IV); monitorng the survey in terms of its validity and integrity (Step V) monitoring participation levels (Step VI); optionally awarding incentives to survey participants (step VII); ensuring that the survey matches the research requirements in terms of population quotas (Step VIII) ensuring that the demographic profile of the survey participants matches the research requirements (Step IX); repeating at least part of the survey if necessary (Step X) and analyzing results (Step XI).
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