| 摘要 |
A TV AD(ADvertisement) system through the Internet is provided to motivate shift to a digital TV with earning increase caused from AD(ADvertisement) price increase by realizing customized broadcasting AD(ADvertisement). The user terminal(100) is combined with the STB(Set-Top Box)(301), and comprises a local AD(ADvertisement) data server(305) including a computer function, a CRM(Customer Relationship Management) client(304) monitoring audition of a user and storing a monitoring result, a local AD(ADvertisement) information database(303) storing broadcasting/broadcasting AD(ADvertisement) time information of each broadcasting received through the STB, and a switch(302) automatically selecting a broadcasting or AD(ADvertisement) audition state by the broadcasting/broadcasting AD(ADvertisement) time database. The broadcasting station support system(203) comprises a remote AD(ADvertisement) data server(202) and a remote AD(ADvertisement) information database(201). The Internet support system comprises a CRM server(104) analyzing information received from a CRM client of the user terminal. |
