| 摘要 |
The invention concerns a method and a system for behavioral simulation of consumers in a virtual market (MV). It consists in: setting up (A) a consumer agent behavioral model (MCCj) for each consumer based on behavioral primitives (PCj,n) and setting up (B) a supplier agent behavioral model (MCFk) for each supplier based on behavioral primitives (PCk,n). The supplier behavioral primitives (PCk,n) enable to generate stimuli (Sk) or factual (Fr) variables addressed to each consumer agent behavioral model (MCCj) which deliver, from decisional variables (Dj,k) , dedicated decisional variables (DDj,k) in the context of the virtual market. The dedicated decisional variables (DDj,k) are represented (C) in the form of behavioral trends. The invention is applicable to all types of market research.
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