摘要 |
Provided are an information pushing method, apparatus and device, and a non-volatile computer storage medium. The method comprises: acquiring page content which is browsed by a user; acquiring push information that matches the page content; and pushing the push information to the user. In the disclosure, information is no longer pushed to a user based on a keyword provided by a search engine as in the prior art, the information push is associated with page content browsed by the user, and the information that matches the page content browsed by the user is pushed to the user. Compared with the prior art, the precision of information pushing is higher, and the click rate of the pushed information is improved. |