| 摘要 |
Methods, apparatus, systems and articles of manufacture to measure exposure to streaming media are disclosed. An example method includes accessing media received from a service provider at a media device, the media formatted using a binary format. The media is converted into a text-formatted media. A position of inserted metadata within the text-formatted media is located. The inserted metadata is extracted from the text-formatted media using the located position. The extracted metadata is transmitted to a central facility. |
