THEME BASED ADVERTISING

摘要

Various embodiments of the present disclosure are related to leveraging mobility management techniques implemented in mobile networks to distribute advertisements to mobile devices. In certain embodiments of the present disclosure, based on the location of a mobile device, an advertisement is provided for a service associated with the location of the mobile device, wherein the advertisement includes a map of a path from the location of the mobile device to a location of a service provider of the service associated with the location of the mobile device. If a user is interested in the service that is offered in the advertisement, they can initiate a purchase procedure.

主权项

1. A mobile device comprising:
a processor; and memory coupled to the processor, the memory comprising executable instructions that when executed by the processor cause the processor to effectuate operations comprising:
determining a location of the mobile device; andbased on the location of the mobile device, generating an advertisement of a service proximate to the location of the mobile device, wherein the advertisement comprises an indicator of a path from the location of the mobile device to a location of a service provider of the service associated with the location of the mobile device.