Methods, Systems, and Computer-Readable Media for Targeted Distribution of Digital On-Screen Graphic Elements

摘要

Systems and methods for presenting targeted digital on-screen graphics are described. A content originator, such as an advertiser or media network operator, may specify targeted segments and/or targeted digital on-screen graphics to be presented to one or more viewers of an available audience. The expected presentation of a digital on-screen graphic on a content presentation device associated with targeted segments may be detected. A target digital on-screen graphic may be transmitted or otherwise made available to the content presentation device. The targeted digital on-screen graphic may be displayed instead of or overlaying at least a portion of the original digital on-screen graphic, such that all or a portion of the original digital on-screen graphic is substituted by the target digital on-screen graphic.

主权项

1. A system for distributing targeted on-screen graphics, the system comprising:
a processor; and a non-transitory, computer-readable storage medium in operable communication with the processor, wherein the computer-readable storage medium contains one or more programming instructions that, when executed, cause the processor to:
receive target information associated with a plurality of content presentation devices,receive campaign information indicating a targeted on-screen graphic to present to at least one target device selected from the plurality of content presentation devices based on the target information,receive expected presentation information indicating an expected presentation of an original on-screen graphic at the at least one target device, andgenerate targeted presentation information configured to trigger the targeted on-screen graphic to be presented at the at least one target device during a duration that corresponds with the expected presentation such that the targeted on-screen graphic is visible via a display device of the target device and at least a portion of the original on-screen graphic is not visible via the display device.