DETERMINING FRAUDULENT INDICATIONS OF ADVERTISEMENT INTERACTION BASED ON IDENTITY

摘要

An ad publisher provides an online system with user identifying information of users who interacted with an advertisement presented by the ad publisher and indications of interactions with the advertisement. A landing page is associated with the advertisement, and the advertiser provides the online system with user identifiers of users who interacted with the advertisement and requested the landing page. The online system determines whether the ad publisher fraudulently identifies interactions with the advertisement by comparing the user identifying information received from the ad publisher with the user identifiers received from the advertiser.

主权项

1. A method comprising:
communicating an advertisement from an online system to an advertisement publisher for communication to one or more client devices for presentation to one or more users, the advertisement including a link to a landing page; receiving user identifying information from an advertisement publisher identifying one or more users presented with the advertisement via a client device and who interacted with the advertisement via the client device; receiving one or more user identifiers from an advertiser associated with the landing page, a user identifier identifying a user who interacted with the advertisement and accessed the landing page; determining a value based a number of user identifiers matching received user identifying information; and determining whether the user identifying information received from the advertisement publisher is fraudulent based at least in part on the value.