| 摘要 |
<p>[PROBLEMS] A communication apparatus fulfils its object of talking when a user talks with it and, at the same time, when the communication apparatus is widely used as an advertising medium, it can fully play a role as a medium for the user. [MEANS FOR SOLVING THE PROBLEMS] An advertising system and an advertising method (1) by making use of a communication apparatus are so closely connected with conventional functions to generate a melody and a video image on an arrival of an incoming call that advertising information held by an advertising distribution system (2) on an advertiser side is managed in accordance with a program of an advertising distribution system (3) on an advertisement managing firm side, a first mobile telephone (7D) that obtains the advertising information from an advertising distribution system (4) on a telephone business company side transmits the information together with an outgoing call signal when it talks with a second mobile telephone (7E), the first telephone (7D) receives the advertising information as an outgoing call information from a base station and an exchanger (5), and the second mobile telephone (7E) can receive and make use of an arriving signal as well as the advertising information designated by the first mobile telephone (7D) as an arriving call notice and also enjoy return profits in accordance with frequency in receipt and use of the advertising information.</p> |
