Method and system for automatically targeting ads to television media using demographic similarity

摘要

Described herein is a system and method of ad targeting that automatically matches advertisements to media based on the demographic signatures of each. The method and system include calculating a match score between historical buyer demographics and media demographics. Media which is similar to the demographic of the product buyers is targeted for advertising.

主权项

1. A computer-implemented method of profiling customers of a product, the method comprising:
identifying previous customers of the product using information from previous product orders; creating enriched customer records for the previous customers using demographic information, wherein the demographic information includes multiple variables; creating a product profile from the enriched customer records; and using the product profile to select advertising media for the product.