| 摘要 |
Location-based directed advertisement systems, according to particular embodiments, direct merchant-created advertisements to users when those advertisements meet the user's shopping preferences. The user's shopping preferences may include, for example, preferences to receive advertisements for particular items or classes of items, preferences to receive advertisements from particular stores or types of stores, and preferences to receive advertisements for items that are geographically close to the user's location. In particular embodiments, merchants can limit the recipients of the merchant's created advertisements to particular groups of users such as users of a certain age, gender, or occupation. In various embodiments, merchants can view consumer demand data in order to tailor offers to maximize profits, potential unit sales, etc. |
