| 摘要 |
PURPOSE: A system for making an advertisement schedule including an alternatively transmitted bridge and a method thereof are provided to arouse the interests of viewers in a plurality of advertisements when a plurality of regular advertisements and commercial breaks are transmitted, thereby providing an advertiser with superior and inventive advertisement effects. CONSTITUTION: An advertisement application server (100) receives an application for a plurality of advertisements. An advertisement insertion server (200) selects a program, into which the advertisement is inserted, and an insertion part. A bridge production server (300) produces a plurality of bridges in response to the applied advertisement. The advertisement and the bridges are assigned to the insertion part so that the plural advertisements and bridges can be alternatively transmitted. [Reference numerals] (100) Advertisement application server; (110) Advertisement application module; (120) Advertisement keyword selection module; (150) Advertisement keyword DB; (20) Program DB; (200) Advertisement insertion server; (210) Program selection module; (220) Advertisement insertion selection module; (25) Advertisement DB; (250) Program keyword DB; (260) Scene keyword DB; (300) Bridge production server; (310) Mixed image production module; (320) Caption production module; (330) Sound production module; (350) Bridge DB; (510) Bridge keyword providing module; (520) Sequence providing module |
