IN-STORE REALTIME MARKETING SYSTEM BASED ON LOCATION AND METHOD THEREOF

摘要

PURPOSE: A real-time marketing system inside a shop based on the location of a customer and a method thereof are provided to maximize a marketing effect by reflecting the purchase intension of the customer. CONSTITUTION: A system comprises a terminal (100), an advertisement contents management server (200), and a management server (300) for a store. The terminal comprises an information securing part for securing the location information of a customer (101) and a hardware and software resource (103). The location of the customer is secured using the information securing part of the terminal in a shop divided into two parts. The area where the customers are not located is extracted using the secured location information of the customer for providing the advertising contents of shops included in the area to the customers in the shop in real time. [Reference numerals] (101) Location information acquiring unit; (103) H/W or S/W sources; (200) Advertisement content management server; (300) Management server for member stores