PERSONALIZED PURCHASE OFFERS BASED ON ITEM-LEVEL TRANSACTION DATA FROM A PHYSICAL RETAIL RECEIPT

摘要

Example systems and methods of generating and providing personalized purchase offers based on item-level purchase data are presented. In one example, item-level purchase data from multiple sources for each of a plurality of users are aggregated. The aggregated item-level purchase data include item-level purchase data from a physical retail receipt. Offer data are received from offer providers. At least one user is selected to receive an offer targeted to the at least user based on the aggregated item-level purchase data and the offer data. The offer is transmitted to a communication device of the at least one user.