| 摘要 |
A system for delivering advertisements based on a digital television system and a mobile communication device is disclosed. The television system and the mobile device are connected in ad hoc manner when a program is broadcasted by the television system. When a user is attracted by an advertisement, an instruction is sent from a remote control device of the television system or from the mobile device to trigger the processor of the television system to send a data file including a product identifier related to the product being advertised to the mobile device. An icon is displayed on a display screen of the mobile device to represent the received data file. When the icon is selected, the mobile device is connected to a data manager in the Internet to deliver more product information to the user.
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