发明名称 |
SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES |
摘要 |
A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. |
申请公布号 |
US2012010973(A1) |
申请公布日期 |
2012.01.12 |
申请号 |
US201113235512 |
申请日期 |
2011.09.19 |
申请人 |
RAMER JOREY;SOROCA ADAM;DOUGHTY DENNIS |
发明人 |
RAMER JOREY;SOROCA ADAM;DOUGHTY DENNIS |
分类号 |
G06Q30/00 |
主分类号 |
G06Q30/00 |
代理机构 |
|
代理人 |
|
主权项 |
|
地址 |
|