A method and apparatus for identifying advertisements for output by a television receiver

摘要

To target advertising more closely at the user of a television receiver, an advertising server (114) is used to identify the advertisements for output. The server receives (702) information identifying a social network profile associated with the user. The server also receives (704) social network profile data associated with the identified social network profile. The server processes (706) the social network profile data to identify at least one suitable advertisement for output. Information identifying the advertisement is then transmitted (708) to the television receiver. The television receiver can then be caused to output the identified advertisement in conjunction with the other content.