摘要 |
<p>Methods of conducting customer loyalty programs to reward customers are disclosed herein. In a first aspect, the method comprises the steps of calculating a customer's reward (204) based on a company's forecasted revenue (201); and adjusting the customer's reward (204) in response to a profit target (205) which is associated with the forecasted revenue (201). In this way, the method allows a company to plan and adjust the rewards (204) to ensure that the profit target (205) is met.</p> |