发明名称 METHODS OF CONDUCTING CUSTOMER LOYALTY PROGRAMS
摘要 <p>Methods of conducting customer loyalty programs to reward customers are disclosed herein. In a first aspect, the method comprises the steps of calculating a customer's reward (204) based on a company's forecasted revenue (201); and adjusting the customer's reward (204) in response to a profit target (205) which is associated with the forecasted revenue (201). In this way, the method allows a company to plan and adjust the rewards (204) to ensure that the profit target (205) is met.</p>
申请公布号 WO2003019446(A1) 申请公布日期 2003.03.06
申请号 SG2002000193 申请日期 2002.08.26
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