| 摘要 |
A system for distributing and/or modifying electronic coupons over a communications network includes an e-tail server (120) system having a computer processor and associated memory, the e-tail server (120) system including items for sale, a promotion server (130) system having a computer processor and associated memory, the promotion server system (130) including a database containing electronic coupon distribution/modification rules and promotional data that defines electronic coupons, and a client system having a computer processor and associated memory. The client system (110) is selectively coupleable to the e-tail server system (130) over the communications network to initiate a purchase transaction and includes at least one electronic token representative of purchase/redemption information , the electronic token being transmitted thereto by the e-tail server system (120) is adapted for reading the electronic token from the client system (11 0) and providing, to the promotion server system (130), access to the purchase/redemption information and, after the consummation of the purchase transaction, distributing/modifying electronic coupons based on the application of the electronic coupon distribution/modification rules to the purchase/redemption information.
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