Public Transport Advertising Using Passenger Demographic Information

摘要

Demographic information obtained from mobile devices of passengers of a public transport system is stored and subsequently used in selection of advertising content to be displayed to the users of mobile devices on an independent display. The advertisement may take the form of a video displayed on the display in the public transport system together with enriched data, for example audio content or auxiliary advertising content which is associated with the advertisement, in which the enriched data is sent to the plurality of users over a wireless network to be playable on the mobile devices. Confirmation of the advertisement being displayed is then stored on a computer database together with the demographic information associated with the mobile devices of the plurality of users to which the advertising was displayed.

主权项

1. A method of collecting demographic information relating to a plurality of users of at least one route of a public transportation system, the method comprising:
providing a wireless communication device in proximity to the public transportation system; communicating wirelessly with any mobile devices of said plurality of users using the wireless communication device so as to determine a mobile device identification of each mobile device of said plurality of users; storing the mobile device identifications in a computer database; and storing additional demographic information in association with each mobile device identification on the computer database.