AUTOMATICALLY TRANSITIONING A USER FROM A CALL TO ACTION TO AN ENROLLMENT INTERFACE

摘要

Disclosed herein are system, method, and computer program product embodiments for automatically transitioning a user from a call to action (CTA) to an enrollment interface. An embodiment operates by receiving a request from a user's device to display web content. The requested web content is displayed along with a CTA. When the CTA is selected by the user, an e-mail client associated with the user's device automatically opens, generates an electronic message based on the selected CTA, and populates a recipient address and a code associated with the CTA within the electronic message. Upon its receipt, the electronic message is processed by enrolling the user in a campaign associated with the CTA based on the code and the user's e-mail address. An electronic message is generated and sent to the user's e-mail address that contains a first hyperlink to the campaign associated with the CTA and a second hyperlink to an associated privacy policy.

主权项

1. A computer implemented method, comprising:
receiving a request from a user's device to display web content; displaying on the user's device the requested web content and a call to action (CTA) that, when selected by the user: opens an e-mail client associated with the user's device; generates an electronic message based on the selected CTA; and populates a recipient address and a code associated with the CTA within the electronic message; and processing the electronic message upon its receipt by enrolling the user in a campaign associated with the CTA based on the code and the user's e-mail address; and generating and sending an electronic message to the user's e-mail address that contains a first hyperlink to the campaign associated with the CTA and a second hyperlink to an associated privacy policy.