发明名称 Active and progressive targeted advertising
摘要 Methods and computer-readable media for presenting a user with advertising content, such as an advertisement or coupon, based on the user's responses to one or more questions are provided. A user may view a web page that includes one or more thumbnails, where each thumbnail represents a media, such as a video clip, an audio clip, or an image. Once a user selects a thumbnail, by hovering a cursor over the thumbnail, for example, a question may appear over the thumbnail. The user may respond to the question, and based on the response, may be provided with some form of relevant advertising content. Subsequent questions may be presented to the user if the user selects more than one thumbnail in a session, and thus the user may be provided with highly relevant advertising content that is based on responses to more than one question.
申请公布号 US8713443(B2) 申请公布日期 2014.04.29
申请号 US20080178956 申请日期 2008.07.24
申请人 SHAN YING;LI YING;MICROSOFT CORPORATION 发明人 SHAN YING;LI YING
分类号 G06F3/00;G06F3/048;G06F17/30 主分类号 G06F3/00
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