END TO END RESPONSE ENABLING COLLECTION AND USE OF CUSTOMER VIEWING PREFERENCES STATISTICS
摘要
<p>Targeted advertisements with associated dynamic content for response and feedback embedded into the ad's header are delivered to mobile viewing devices (104). The mobile viewing device (104) records a user's response to advertisements and reports it back to an ad serving platform (101). The ad serving platform (101) generates user profiles (403) that incorporate the response data. Ads are further targeted to the user according to the user's profile data (403) to maximize the impact of the ads. The user can select the preferred format for providing advertisement feedback.</p>