SYSTEM AND METHOD FOR GENERATING SEARCH RESULT LIST

摘要

PURPOSE: A system and a method for generating a search result list are provided to sell a keyword through a bidding method, form the search result list depending on a sales result, and promote the keyword AD(ADvertisement) marketing by offering an information provider with various search list display methods related to the keyword. CONSTITUTION: A bidding condition receiver(810) receives a bidding condition/price including the keyword and the search list display method from the information provider. A bidding performing part(820) performs the keyword bidding based on the received bidding condition/price. A storage(840) stores a plurality of search list orders. A searcher performing part(840) relates the search list order stored in the storage to the keyword and the search list display method of a successful bidder. A searcher request receiver(850) receives a search request from a searcher through the communication network.