| 摘要 |
A user identifies themselves to an information display device (100) using an identification-carrying device (400) that contains a unique identification code (410). The identification code is associated with a particular profile that identifies customer loyalty, preference and history data that may be associated with a particular user. An identification sensor (180) senses the identification code on the identification-carrying device. The identification code is then forwarded to an information server (200). The information server uses the identification code, and possibly additional information such as an identification of the information display device, to access loyalty and preference data associated with the identification code. This information can include coupons that have been issued to the user associated with the identification code, a user's preferences, a user's purchase history, or the like. This information is then analyzed to determine what information, if any, should be forwarded to the user. |
