SYSTEM AND METHOD FOR PURCHASING BY EMBEDDED, PURCHASE-CAPABLE VIDEO PLAYER

摘要

A method and device for purchase transactions to be consummated within a media player teaches that a media player may offer a virtual shopping cart and the ability to accept financial information such as credit card information in order to complete an entire sale within the confines of an advertisement for a product. In embodiments the player may have a virtual shopping cart module and a financial transaction module and may be offered as a service to sellers by a third party intermediary advertiser which plays the advertisements, handles purchases through the player and then places the order with the seller and confirms the purchase with the buyer.

主权项

1. A method of electronic commerce offered by an electronic advertiser/retailer, for use by a customer having an electronic browsing device and financial information, the method comprising the steps of:
providing a player of online media, the player having the ability to play for such customer a first media clip, displaying the first media clip for such customer, the player being stored in non-volatile memory of a computer processor; the player further having a virtual shopping cart module implemented in a scripting language; displaying within the first media clip a first product available for a purchase by such customer; allowing such customer to be aware that the first product is available for the purchase; providing to such customer during display of the first media clip an option to use the virtual shopping cart module of the player to purchase the first product; if such customer opts to purchase the first product, saving the first product in the virtual shopping cart module of the player; displaying to such customer the virtual shopping cart within the player; providing within the player an option to complete the purchase; if such customer opts to complete the purchase, activating a financial transaction module to complete the purchase; if such completion of the purchase is successful, placing the purchase order with such electronic advertiser/retailer; and sending a confirmation to such customer of the successful purchase.