SYSTEM ARCHITECTURE FOR CUSTOMER GENOME CONSTRUCTION AND ANALYSIS

摘要

A computer system constructs a robust recipient profile. The system receives data associated with recipient digital interactions from, e.g., streaming and/or batch sources. The recipient data may include digital transactional data, social media data, or other recipient-specific information. The system may employ heuristic data ingestion processing to derive further data based on the data inputs and attributization, and thereby may develop a robust recipient profile by aggregating the processed and derived data. The system may implement production rules to determine recipient specific custom metadata based on the robust recipient profile to transmit to the recipient. 0)I a)IC ) Io Da C C'4 a) ID =3 U)) Iu m CDCm I o < 2_