COMBINE LOCAL OFFERS, SOCIAL NETWORK, AND CALENDAR TO PROVIDE PERSONALIZED EXPERIENCE FOR CONSUMERS

摘要

Method and apparatus and for combining local offers, social network and calendar to provide a user with personalized content items, such as advertisements (ads). In accordance with some embodiments, a computer implemented method generally includes a preference for an event type is determined for each of a plurality of social network users. A personalized ad associated with the preference is generated. The personalized ad includes a local offer from a business. A suggestion calendar is populated with the personalized ad. The suggestion calendar is accessible to each of the plurality of social network users.

主权项

1. A computer implemented method comprising:
determining that each user of a plurality of social network users connected to one another in a social network has indicated a preference for a particular event type; generating, based at least in part on a geographic location associated with one or more of the plurality of social network users, a personalized content item associated with the particular event type, the personalized content item including a local offer related to the particular event type from a business associated with the geographic location; populating a suggestion calendar with the personalized content item; providing, in the social network, the suggestion calendar to each of the plurality of social network users; receiving an acceptance of the local offer from two or more of the plurality of social network users; and notifying the business of the acceptance from the two or more social network users.