Method, apparatus, and computer program product for ranking content channels

摘要

A method, apparatus and computer program product are provided for ranking channel pages of a host system. Content channels may comprise content relating to a particular category or having a commonality. Explicit data provided by user input, and/or implicit data derived or received from a user device or third party may be used to generate explicit and/or implicit parameters. Based on the parameters, content channels may be ranked and displayed in an order based on the ranking, and/or a home content channel may be identified. The host system may therefore target a user with relevant content.

主权项

1. A system comprising:
(a) a device configured to:
receive user input;generate implicit data based on at least a browser history associated with the device and a detected location of the device;transmit a request to access a host system, the request including the user input and implicit data from the device;receive a home content channel page indication from the host system based on the request, wherein the home content channel page indication identifies a home content channel page of a plurality of content channel pages;display, via a user interface, the home content channel page, based on the content channel page indication, wherein at least one other content channel page of the plurality of content channel pages is accessible via the user interface; anddisplay indicators associated with the plurality of content channel pages for display in an order based on a ranking, wherein a first indicator is associated with the home content channel page and a second indicator is associated with the at least one other content channel page; and (b) the host system configured to:
receive the user input from the device;generate explicit parameters based on the user input;receive the implicit data from the device;generate implicit parameters based on the implicit data;rank the plurality of the content channel pages based on the explicit parameters and the implicit parameters to generate the ranking, wherein the home content channel page is identified based on the ranking; andtransmit to the device the home content channel page indication and the ranking.