CONTENT PRESENTATION WITH SECONDARY CONTENT SKIP

摘要

Apparatuses, methods and storage medium associated with content consumption are disclosed herein. In embodiments, an apparatus may include a decoder, a user interface engine, and a presentation engine. The decoder may be configured to receive and decode a streaming of the content. The stream of content may include a number of interleaved segments of primary content and secondary content, e.g., advertisements. The secondary content may have at least one associated policy that governs response to a skip secondary content command. The user interface engine may be configured to receive user commands. The presentation engine may be configured to present the content, in response to received user commands, in accordance with the at least one associated policy. Other embodiments may be described and/or claimed.

主权项

1. An apparatus for consuming content, comprising:
a decoder configured to receive and decode a streaming of the content, wherein the stream of content includes a plurality of interleaved segments of primary content sand secondary content, and wherein the secondary content has at least one associated policy that governs response to a user command to skip the secondary content during presentation; a user interface engine configured to receive user commands including one or more commands to skip the secondary content during presentation; and a presentation engine coupled to the decoder and the user interface engine, and configured to cooperate with the decoder and the user interface engine, to present the content as the content is decoded from the stream, in response to received user commands, wherein presentation of the secondary content in response to a user command to skip the secondary content is in accordance with the at least one associated policy.