| 摘要 |
A system for interactive merchandising, comprising a server accessible via a data network to a mobile device and a graphical indicia displayed in a public location and associated with one or more nearby items, wherein, on receiving, at the server, a message from the mobile device comprising information based at least in part on the graphical indicia, the server determines a location of the mobile device and transmits information determined at least in part based on the graphical indicia and the location of the mobile device to the mobile device.
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