DIGITAL TELEVISION AND APPARATUS FOR ANALYZING ADVERTISING IN DIGITAL TELEVISION

摘要

PURPOSE: A digital television apparatus and an advertisement information analysis device for recognizing the reaction of a viewer are provided to accurately analyze the exposure degree of a viewer about first advertisement. CONSTITUTION: An exposure information analyzing unit(420) analyzes advertisement exposure information generated according to the exposure form of interactive advertisement through a digital television apparatus. A statistics information producing unit(430) produces statistical information by using the analyzed result. The interactive advertisement is a first advertisement offered to the digital television apparatus.