| 摘要 |
The present invention relates to a broadcast advertisement control system and a method therefor, and the purpose of the present invention is to provide: a broadcast advertisement control system for selecting a sponsor by an auction method having various conditions for a local advertisement including a specific broadcast scene, for executing the local advertisement if cue tone information on a local advertisement allowable time is received from a broadcast station, for proceeding with a partnered local advertisement by an auction method, and for guaranteeing that the local advertisement is viewed in a predetermined number of households by receiving viewing channel information of a viewer from a set-top box; and a method therefor. By using the present invention, a local advertisement auction can be reasonably processed by applying weighted values to various variables, thereby invigorating the progress of a local advertisement, the local advertisement can be stably provided through a combination of linked devices, synergy can be maximized for a partnered advertisement, there is an advantage of generating continuous royalty income for movie actors/actresses, television actors/actresses and broadcast producers, and a local sponsor can execute a high-quality advertisement by using broadcast scenes at low cost, thereby invigorating advertisement distribution. |
