User classification based on data gathered from a computing device

摘要

Data regarding user actions on a user device is gathered from the user device (and/or from another computing device) by a server. The data is analyzed to make a decision. The decision is sent by the server to the user device (e.g., directly or via another computing device) and then used by the user device to implement a new action on the user device. This process may be automatically repeated in order to provide real-time customization of the user device.

主权项

1. A method, comprising:
storing, in a data repository, a plurality of user categories including a first user category, wherein at least one action is associated with each of the user categories, including a first action associated with the first user category, and wherein the first action is a function to be implemented on computing devices of users in the first user category; receiving, by a server, over a network, first data gathered by software on a computing device of a user, wherein the first data comprises a plurality of user actions performed by the user on the computing device; receiving, by the server, second data gathered from a source other than the computing device, the second data including network traffic information for the user; determining, by the server, a score associated with each of the plurality of user categories, including determining, based at least on the network traffic information, a first score associated with the first user category; analyzing, by at least one processor of the server, the first data and the second data to provide an output decision based on a determination that the user is in the first user category; and sending, by the server, over the network, the output decision and the first score to the computing device of the user, thereby enabling the computing device to make a local decision based on the first score whether to implement the first action on the computing device.