| 发明名称 | Information system | ||
| 摘要 | A system and method for displaying an electronic program schedule guide is provided. The system has areas for displaying program schedule information. In addition, the system also has areas that may be used for advertising programs, products or services. In another embodiment, the system has areas for displaying messages to the user. | ||
| 申请公布号 | US8806538(B2) | 申请公布日期 | 2014.08.12 |
| 申请号 | US201414191227 | 申请日期 | 2014.02.26 |
| 申请人 | Starsight Telecast, Inc. | 发明人 | Klosterman Brian Lee;Schein Steven |
| 分类号 | G06F13/00;G06F3/00;H04N5/445;H04N21/488;H04N21/482 | 主分类号 | G06F13/00 |
| 代理机构 | Ropes & Gray LLP | 代理人 | Ropes & Gray LLP |
| 主权项 | 1. A method of displaying advertisement in an interactive electronic program guide (IPG) comprising: displaying a plurality of television program listings in a first area of the display; displaying advertisement information in an interactive advertisement region next to the first area, wherein the advertisement information changes as a cursor is moved by a user to each of the displayed plurality of television program listings; and activating the advertisement region to envoke an IPG function. | ||
| 地址 | Fremont CA US | ||