| 摘要 |
One embodiment of the invention includes a method for allocating an advertisement to a plurality of users within a social network ecosystem, wherein each user is associated with a user summary comprising a keyword describing a user attribute extracted from the social network, the method including the steps of selecting a user audience for each of the plurality of advertisements from the plurality of users by altering the advertisement summary based on the target audience and an audience restriction, associating the advertisement with each user of the user audience, prioritizing each the advertisement list of each user, and serving an advertisement to the user in response to an advertisement request for the user. |
| 主权项 |
1. A method for allocating an advertisement from a plurality of advertisements to a plurality of users within a social network ecosystem, each user associated with a user queue and a user summary including a keyword describing a user attribute extracted from the social network, the method comprising the steps of:
at a processor, selecting a user audience for each of the plurality of advertisements from the plurality of users, including the steps of:
receiving an advertisement summary for an advertisement, the advertisement summary including a plurality of importance weighted keywords;receiving a target audience size for the advertisement;identifying a dissimilarity between a first user audience size associated with the advertisement summary and the target audience size;in response to the dissimilarity, altering the advertisement summary based on the target audience size and an audience restriction, the altered advertisement summary associated with a second user audience of the target audience size; andassigning the advertisement to the user queues associated with each user of the user audience, each user queue comprising the advertisements to be served to the user; at the processor, prioritizing the advertisements in the user queue of a user of the user audience based on the associated user summary; at the processor, automatically serving a highest priority advertisement from the user queue in response to a receipt of a request for the user; and removing the served advertisement from the user queue.
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