| 摘要 |
<P>PROBLEM TO BE SOLVED: To provide a way to unobtrusively present users with targeted advertisements while conforming to the small form factor of a cell phone screen without obstructing the view. <P>SOLUTION: A mobile device is coupled to deliver an image patch to an MMR matching unit which performs recognition to produce recognized text. The recognized text is provided to a first and second comparison engines to produce relevant topics and relevant advertisement. The relevant topics and relevant advertisement are adjusted with information (location, date, time, and other information in a user profile) from a user context database. The weight adjusted relevant topics and relevant advertisement are given to a third comparison engine. The third comparison engine compares the weighted relevant topics and relevant advertisement to produce a set of final advertisement that are most related to the topics of interest for the user and delivered for display on to the mobile device. <P>COPYRIGHT: (C)2010,JPO&INPIT |
