Method For Improving Internet Advertising Click-Through Rates through Time-Dependent Keywords

摘要

A tool that allows internet advertisers to examine the popularity of various different keyphrases entered into a search engine over time is presented. The tool then allows the advertiser to specify a changing set of keyphrases that will be monitored and used to trigger the selection of internet advertisements. In this manner, internet advertisers can take advantage of the different keyphrases used by search engine users that tend to change over time.