| 摘要 |
PURPOSE: A method and a system for an intention matched search AD(ADvertisement) for a multi-search medium are provided to expose the AD to the multi-AD medium grouped to more than one for a keyword and the AD contents for the same target at the same time. CONSTITUTION: An AD management program manages the contents, the target media, and an exposing condition of the AD by each advertiser. An AD database(D1) stores the advertisers, and the contents, the target media, and the exposing condition of the AD. An AD search program searches/presents the proper AD when the search is executed depending on the contents and the exposing condition of the AD bulletined to each AD media group. A log database(D2) stores a frequency of the exposed AD and the user click. An AD expense executing program executes the expense depending on the log.
|
