Method and system for determining a best price for multimedia content

摘要

A method and system for determining a best price to rent a multimedia content being offered for viewing by at least one service provider to a plurality of users through a communication network is provided. The service provider offers the multimedia content to the plurality of users at a base price. The method includes receiving a first price from the user that he/she is willing to pay for the multimedia content. The first price is lesser than the base price. The method further includes calculating a number of commercials that need to be shown the user to recover a cost to show the multimedia content at the first price. Furthermore, the method includes calculating a best price that the service provider can offer to the user when the service provider does not have enough commercials to offer the multimedia content at the first price.

主权项

1. A method for determining a best price to rent a multimedia content being offered for viewing by at least one service provider to a plurality of users through a communication network, the method comprising:
displaying, at a user interface of a communication device, the multimedia content being offered to the plurality of users, at a base price; receiving from a user a first price, at the user interface, that the user is willing to pay for the multimedia content, wherein the first price is less than the base price; responsive to receiving the first price at the user interface of the communication device, performing, via a processor, the steps of:
selecting a first set of commercials, including actionable and non-actionable commercials, from a total number of available commercials with the service provider based on user's profile, relevance to the multimedia content, budget of commercials, and deadline of each of the available commercials;calculating a first number of commercials that need to be shown to the user to recover a cost of offering the multimedia content to the user at the first price, wherein the calculation is based on a type of interaction of available commercials with the user and a probability of the user interacting with the available commercials;determining if total number of commercials in the first set of commercials is less than the first number of commercials required to recover the cost of offering the multimedia content to the user at the first price; andestimating, in response to the determination, an actual cost recovery value corresponding to the first set of commercials, wherein the estimation of the cost recovery value is based on cost of each of the first set of commercials, the total number of the first set of commercials and a total number of commercial spots available in the multimedia content; anddetermining a best price for offering the multimedia content to the user when the total number of commercials in the first set of commercials is less than the first number of commercials, wherein the determination of the best price comprises subtracting the estimated actual cost recovery value from the base price; and displaying, at the user interface of the communication device, the determined best price for offering the multimedia content to the user.