LIQUID CRYSTAL DISPLAY DEVICE, POLARITY REVERSING METHOD, PROGRAM, AND RECORDING MEDIUM

摘要

A liquid crystal display device includes a polarity reversal control section for controlling a source voltage application section so as to make a transition from (i) a state in which voltages each having a first polarity are applied to respective electrodes of all pixels of a liquid crystal display panel to (ii) a state in which voltages each having a second polarity, which is opposite to the first polarity, are applied to the respective electrodes of all the pixels, the transition being made while more than one of the plurality of frame images are displayed in turn on the liquid crystal display panel. This allows prevention of occurrence of flicker and of an increase in power consumption.