MERCHANDISE PURCHASING SYSTEM, RECORDING/REPRODUCING APPARATUS, AND COMPUTER PROGRAM

摘要

The system is capable of obtaining merchandise information from an image on a television screen. The user selects an article or a service of interest and presses a button on a remote control. The information is transmitted to a server, which returns merchandise data relating to the selected article or service and outputs it to the television screen. The system allows the user to select and purchase the article or service and displays information on a merchandise purchase screen.