| 摘要 |
The present disclosure provides methods and apparatus for awarding consumers of advertising content. In general, a user of the disclosed system consumes a program (e.g., a television show) distributed from a program distributor (e.g., a television broadcaster) to a program player (e.g., a television). The program from the program distributor preferably includes entertainment content (e.g., a movie or sitcom) and a plurality of advertising elements (e.g., product placement advertisements). After consuming the content, the users may access an award server (e.g., via the Internet) to attempt to identify the advertising elements (e.g., by identifying the brand of soda a particular character was drinking). If a user correctly identifies a predetermined number of advertising elements (e.g., a certain percentage of products shown during a certain show), the award server facilitates a distribution of an award (e.g., a gift certificate) to the user.
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