| 摘要 |
<P>PROBLEM TO BE SOLVED: To provide an advertisement information sending device capable of efficiently providing advertisements without sending unnecessary advertisement information. <P>SOLUTION: A shop ID sent from a radio base station 1 installed in each shop is sent by a mobile terminal 2 to an electronic advertisement distribution server 4 and a mobile terminal position information management part 402 obtains the shop information of the shop where the mobile terminal 2 exists based on the shop ID received and stores it in a user behavior history information database 403. Based on information obtained from the user behavior history information database 403, a user behavior pattern analyzing part 404 calculates the probability of transition with which the mobile terminal will move from the shop where it is now to another shop, and the result is stored in a user behavior pattern information database 405. Based on the shop information obtained from the received shop ID and on the user behavior pattern information, an electronic advertisement selecting part 407 sends to the mobile terminal 2 information on shops to which the user is highly likely to move. <P>COPYRIGHT: (C)2004,JPO |
